Yesterday, I got to spend the entire day at Universal Studios Hollywood to celebrate Elevate. I absolutely love that place!
Beckwith’s What Clients Love is an insightful but dated display of some of the best things that attract and keep clients. I found half the tips incredibly powerful and the others a bit dated as expected given the time of this book’s publication.
- Value is in the planning, not the plan
- Listen more
- Mistrust research. It rarely reveals what clients really love.
- Avoid “nice.”
- Beware of testimonials
- Always seek clarity
- Adjectives: leave them out (a lesson from Mark Twain)
- Get to the point like Thomas Jefferson: “Author of the Declaration of American Independence of the Statute of Virginia for Religious Freedom and Father of the University of Virginia”
- Unsell is a powerful strategy
- Sell yourself first
- Sell your price last
- Dress honestly and a little up
- Bad clients don’t produce minimal returns; they produce losses.
- If a prospect is most interested in cost, you will never be happy and always be vulnerable.
- You cannot cut a bad deal with a good person or a good deal with a bad person.
- Hire for relationships and train for skill.
- If I were to start a new business, what would I do differently?
- Focus on the mission, not the vision (that one is selfish)
- Use “you” more in presentations
- Remember the 7 Dwarves illustration when talking about the number three in presentations
- Utilize the Robert Flesch example about strawberries and cream and descriptive language
“I am not seeking perfection. It’s unattainable. What I am striving for is professional excellence.” – Tiger Woods
“Only in writing do you discover what you know.” - Anne Beattie
“Great jazz musicians know when not to play the note. They know where to leave the space.” – Rick Joy
“Trust in Allah, but tie your camel.” – Arab proverb
I’m back in hometown for the next few days. I forget how much I love San Diego! I’m happy that I get spend this time with Cara, family, and even a few colleagues.
Roper and Bolt’s The Productive Person provides some simple tips on how to be more productive both personally and professionally. It’s a bit lightweight compared to most productivity/life hacking books out there but if you are new to the genre you may find it resourceful.
- There are 3 types of people: The Burner, The Natural, and The Productive Person
- Sleep patterns operate in 1.5 hour increments
- Avoid anything that puts in a reactive stance
- Get more passionate about doing the pre-work
- Protect my morning
- Remember the importance of streaks (i.e. Jerry Seinfeld and the 20 mile march)
Meaningful Quotes (Optional)
- The Entrepreneurial Paradox: “Valuing freedom above all else; entrepreneurs work harder to create future freedom, which directly takes away from their freedom in the present.”
I can’t stop playing these types of games. This one is my new favorite. The folks at SpaceApe are absolutely brilliant!
If you are like me, you have constructed your fair share of poorly written emails or perhaps even read a few from your colleagues. Those poorly written messages stand out now because grammar matters. Well, I recently tried Grammarly’s grammar check free of charge because having bad grammar is like dressing up for Halloween in March, no one is going to take you seriously. It’s a grammar tool that I plan on sharing with my team for the following reasons:
1. Credibility is Everything
In the world of digital communication, how you present yourself in written form matters more today than ever before. If you often confuse words like “Your” with “You’re,” you’ll never earn credibility with your peers or more importantly – your vendors and clients.
2. Content is King
Most of today’s marketing strategies are built around content. Tweet this item. Facebook that material. Create this whitepaper. Ship this ebook. Content is king. If you can’t generate error free content, you’ll never become a brand or person of respectable influence.
3. Communicate Powerfully
If you look at today’s leaders, all can speak articulately and eloquently. They speak with authority. They speak with clarity. They speak powerfully because of grammar. It matters for today’s leaders. It should matter to you as well.
4. It’s All About the Story
My team works in and deals with presentations daily. We build content. We build narratives. We create stories. If we were to embrace poor grammatical habits, stories could never be properly told.
Grammar matters. It takes work. It takes practice. Keep at it, and you’ll see the rewards.
Chakins’s Design Crazy provides an inside look at Apple. As a raving fan of Apple, it was fun learning about the inner workings of one of America’s most admired brands.
- Precious few designers have left Sir Jonathan Ive’s industrial design group since he took over in 1996: Two quit, three died.
- Classic Steve Jobs: Go big!
- It’s all about product, product, product!
- Apple actually has packaging engineers
- There are many people who are not at Apple because Jony has decided that person was in his way.
- Jon Rubenstein was the brains behind the iPod
- Steve saw jobs at Apple as “life’s work”
- Create a pirate day (i.e. similar to a hack-a-thon)
Meaningful Quotes (Optional)
“It’s so much more intimate than a laptop, and it’s so much more capable than a smartphone.”
“In order to create something that deserves to sit alongside the best products in the world, you have to have spent enough time interacting with the best products.”
Earlier this week, I returned from a long flight from Riyadh, Saudi Arabia. I got to spend 5 fabulous days in the Middle East teaching a few sales and marketing folks about presentations. I was there to educate and ended up leaving with an education of my own. My entire worldview has changed. Saudi is rich with great people, fantastic food, and beautiful cities.
I’ll miss you Saudi Arabia. You changed my life.
Hyatt’s The Virtual Assistant Solution provides solid advice and proposed solutions for reducing one’s workload by seeking out the help of a virtual assistant.
- Being overwhelmed is a sign of success
- Create more margin in your life
- Look for Responsiveness, Attitude, Experience, Professionalism, and Tech Savviness in an assistant
- Look into hiring eaHELP
Meaningful Quotes (Optional)
“Productivity is not about doing more stuff; it’s about doing the right stuff.”
“If you want to go fast,” according to an African proverb, “go alone. If you want to go far, go together.” – African Proverb