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Getting my podcast on!

I just started the beginning stages of creating Episode 1 of The Ethos3 Podcast. My tool of choice: the Yeti by Blue. It’s glorious. Be on the lookout, I’ll be going live with this new project soon!

Start with Why by Simon Sinek (Book Summary)

Quick Summary Sinek’s Start with Why offers up some helpful suggestions on how companies can change their focus and inspire others. Key Insights Fear is the most powerful manipulation. Don’t confuse innovation with novelty. Sell the “Why” and not the “What” (The Golden Circle) Price cutting is like heroin Happy employees ensure happy customers Average […]

The Growco Conference

This past week was jammed pack full of some excellent highlights. More to come later. But for now,  I really enjoyed two fantastic days at Inc Magazine’s GrowCo Conference right here in Nashville. Some of the many speakers I saw included: Marc Cuban “Papa” John Schnatter Jason Fried Bert Jacobs And many more. It was […]

Accounting Made Simple by Mike Piper (Book Summary)

Quick Summary Piper’s Accounting Made Simple unpacks the essentials of Accounting in a short, easy-to-read style. Very helpful. Key Insights DR – Debit CR – Credit FIFO – First-In, First-Out LIFO – Last-In, First-Out Reminder: Assets = Liabilities + Owners’ Equity Reminder: Retained Earnings: The sum of all net income over the life of the […]

The Choose Yourself Era

We live in a very interesting time where each of us possess a very large voice. With a few simple clicks of the mouse someone can take a stand with a blog, share something amazing via YouTube, or spark change through a medium like Twitter or Facebook. It’s an amazing time of personal authority. Crazy […]

Culture vs. Experience

You can’t train culture but you can provide experience. This is a life lesson that I just learned a few days ago. I need to never forget it. Experience is important but in the long run, culture will have the biggest return on investment. Aim to have the right people first. Provide experience second.

Presentations Must Be Memorable

I talk a lot about pet peeves on this web site but probably the biggest one is the idea of “Impact.” In other words, did your presentation leave a lasting impact on your audience? Simply, was your presentation memorable. If not, why did you give it? Why did you waste your audience’s time? Be courteous. […]

Your Presentation Needs a Call to Action

It absolutely unnerves me when a presenter asks me to dedicate 30, 60, or in some cases 90 minutes of my life to hear them speak yet have no call to action. What am I supposed to do with this new information? Download something? Buy something? Read something? Your presentation needs a purpose. It needs […]

Stop Saying “Not Enough Time”

I’m tired of hearing this phrase when it comes to presentations. I promise you this: Practicing your presentation 2x the night before and 1x the morning of your presentation doesn’t cut it. You will fail somewhere during your presentation. Now, I understand that time is generally everyone’s most precious asset but you can always wake […]

It’s Always Your Fault

I preach this concept every time I give a presentation. If the projector dies, it’s your fault. If PowerPoint stops working, it’s your fault. If your laptop blows up, it’s your fault. Everything with your presentation is your responsibility. Accept it. Embrace it. Acknowledge it. It’s always your fault.

Presentation Templates and Libraries

I’ll state right up front that I believe in the necessity of presentation templates and robust visual libraries full of “templatized” assets. You want consistency. You don’t trust your sales folks. You don’t want to dilute the brand. I get it. Trust me. But, enough is enough. Let’s stop kidding ourselves. Templates don’t kill the […]

The Stage: It’s Your Home

There is nothing worse than a presenter who does not own the stage. You’ve seen it. Maybe you have done it. You forget to own the stage. Here’s the thing. You are going to always have doubters, haters, and hecklers. But remember, the stage is yours to own. It’s your territory. It’s your home. Let […]

Here’s Why I Hate Partnerships

Here’s a quick lesson about partnerships. They don’t always work. It usually involves the following: 1) One company who is insecure 2) Another company who is insecure Each get together in hopes that their incompetence is fulfilled by the other. Paraphrasing Guy Kawasaki, in partnerships 2 + 2 does not equal 4. It equals 3. […]

Tom Seaver

In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted; if you aim for consistency, the numbers will be there at the end. – Tom Seaver

Growth Hacker Marketing by Ryan Holiday (Book Summary)

Quick Summary Holiday’s Growth Hacker Marketing is a current and interesting look at marketing in today’s new business climate. Key Insights A growth hacker doesn’t see marketing as something one does, but rather as something one builds into the product itself. A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced […]

Don’t Outsource Your Core Competency

I have been running a company now for the past 7 years. This experience has provided a ton of lessons – some which require more than one “burn” for things to truly sink in. One of those lessons is this: Never outsource your core competency. At the end of the day, an outsider is never […]

Eliminate Your Backstories

It seems that everyone has an excuse these days. I couldn’t do this because of that. I failed because of this. I was late because of that. Enough. Someone will earn way more respect in my eyes if they just eliminate the backstory. Just admit your fault and state how you plan to solve the […]